Our Story

When I went natural, I was a young highschooler with dreams of loose curls, down to my waist. Aside from not getting relaxers, I was completely in the dark about what it truly meant to care for my hair. And, at the time, I didn’t feel like I had many people in my personal life who could relate to this experience. 

So, I did as any teen would, and I took to the internet. Finding people on Youtube who were also going through this transition was incredibly encouraging. But, when my natural texture began to grow, and it wasn’t the type 3 dream I’d imagined, I realized what my natural hair journey really meant to me. I thought I was outgrowing my issues with self-image but tossing out my relaxer, but I had just manifested it differently.   

That’s when I began hitting the books, looking deeply into the culture and industry of black hair. I wanted to know more about the roots of texturism, and our hair care practices. I sought knowledge from anywhere I could think of and found it in the most unexpected places.

Through my own natural hair journey, I discovered the importance of safe spaces to discuss and overcome these issues. I started Kinde based on three main ideas

  1. 70% of the black hair care industry is filled with toxic products, linked to cancer. We deserve a hair care industry that actually cares. It’s time our products were designed for our health and nourishment. That’s why we will only fill our subscriptions with brands who use quality, clean ingredients. 
  2. Going natural looks, feels, and means something different to everyone who embarks on the journey. We’re here for anyone who’s been told they have bad hair because it doesn’t look or act like someone else thinks it should. We’re here for anyone who chose to give their hair the big chop, or keep their relaxed ends a little longer. No matter what, we deserve to embrace our hair, and give it the care it needs.
  3. Too many of us won’t discover our natural hair texture until adulthood. Caring for our hair shouldn’t be such a foreign concept, in the industry or our culture. Because it is, maintaining natural hair seems a lot more complicated than it should be. With Kinde, we want to make your journey easier and more comfortable. So, our subscribers receive articles, and other information that’s specific to their hair needs, instead of having to spend hours aimlessly searching the web.

Bottom line - our hair is worth caring for, no matter how it looks or acts. We should celebrate that every curl is different. And, if every curl is different, why should our hair care be the same? By providing our community with ease, comfort, and knowledge we hope to make a real impact in our culture.

- Kaelin Sharee, Founder