Meet the Owner

Hello! My name is Kaelin. Seven years ago, I started a journey that changed the direction of my life forever - a big step for a 16 year old. When I decided to stop relaxing my hair, I was completely clueless. I didn't even know what my natural texture looked like. Fast-forward a few years and I was on a new journey. I started my own business. The Delicate Fox has been one of the greatest experiences. Being able to properly analyze an ingredient's list and formulate my own cosmetics really opened my eyes to the harmful practices women, especially Black women, are subjected to at the hands of the beauty industry.

Why did you start Kinde?

There are many reasons why I started Kinde. One of them is that I remembered the internalized texturism I experienced in the beginning stages of my natural hair journey. Texture envy was so normalized, and I was consuming a lot of content that didn't suit me. Every time something didn't work for me, I became more convinced that my hair was just wrong. With Kinde, I think that it is important to teach others how to care for their hair. When subscribers get their zine and products, I want them to feel understood, kind of like they have their own little community. They know that everyone else who got their edition is dealing with the same things they are. 

How is Kinde different from other services?

Kinde is about making someone's natural hair journey easier. There are a lot of hair care discovery boxes, but I wanted this service to provide more than random products. When a subscriber receives one of our packages, they're getting their perfectly curated three month routine. The idea is that they don't have to spend time researching ingredients, products, or trying to figure out how to build their own regimen. There's also an issue of not knowing what you don't know, and Kinde solves this by providing you with relevant knowledge at a steady pace. 

What is the most important thing about Kinde?

Acceptance is our core value. It has to be. I'm not always happy with how I look, and I think a lot of people feel that way. For Black women, we constantly have our hair and skin picked apart, which makes it a little harder to define ourselves outside of societal pressure. But, The Delicate Fox helped me realize that my skin may never be "perfect". I might always have dark spots, birthmarks, bumps, or whatever. But my skin is worthy of being nurtured and cared for no matter what. Getting out of the mindset that one day I could be fixed, taught me about what it meant to be healed. I had to learn how to set my own standards for my beauty, and that my nourishment should always come first. My hope is that by putting the focus on understanding and normalizing our own hair needs, we can break away from these unnecessary expectations.


Thank you so much for getting to know a bit about me. If you're interested in learning more about Kinde's values, check out our story.

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